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About Us

Our team realized that small businesses are at a severe disadvantage because they cannot afford the existing loyalty and marketing solutions. When we worked for big businesses in the retail and hospitality sectors, we witnessed the benefits of loyalty programs. Magnetic was established to make it simpler for small enterprises to utilize the tools that support their expansion.

  • Wynand Geldenhuys

    Wynand Geldenhuys

    Co-Founder / CEO

    Wynand is a seasoned entrepreneur who previously founded multiple software companies across retail, e-commerce, and hospitality. His two passions in life are business and technology. He is an entrepreneur at heart with broad technical knowledge and over 15 years of experience building software solutions.

  • Christo Semmelink

    Christo Semmelink

    Co-Founder / COO

    Christo is a qualified engineer and specializes in the productivity of work and efficiency of systems. Christo started his career consulting for large organizations on implementing ERP solutions. He has led large teams of developers since 2018 who have built multiple highly complex retail and hospitality applications.